Logos and Vaastu

I came across this bonkers article on Linkedin written by a Vaastu Shastra expert on why Wipro’s new logo is basically causing the company to sink. The author claims that they design logos using a combination of: “Astrology, Tantra, Vastu, Feng Shui, Graphology, Symbology, Colour Science, and many more streams.“

Here is an excerpt:

“In 2020,  an employee embezzled about $4 million through the immoral act of password stealing and money transfer from one of Wipro’s bank accounts. This points to a lack of internal controls and is linked with the new logo’s bad energies (lack of coordination).“

I had originally included a link to this article among the references in my essay – The Ingredients of Identity, but later decided to leave it out because I didn’t want it to be a part of my critique. But then, the very notion is hilarious, and it begged to be published, so I decided it needed its own post. Then I wondered if this is a one-off thing, or is there a weird niche for people who want their logos designed according to Vaastu Shastra? I ran a search, and sure enough, there it is.

I’ve seen organisations use the Myers-Briggs test to evaluate new candidates, and bring in NLP experts for L&D sessions, so who the heck am I to criticise logo design by Vaastu Shastra?